The concepts we considered for the Deep Dive prototype are focused around human-centered design.The more intuitive the user's interaction with the Configuration Kioskis, the more affirming their experience building the vehicle will be. What we have come to believe about people and cars is that there are some people who care more about the mechanics of a vehicle and some people who care more for the visual aspects of their vehicle. Through user testing, the idea will be to design a Vehicle Configuration Kiosk that can appeal to both ends of the spectrum.
So we simplified and personalized the car buying process by giving users a chance to customize their vehicle without the hassle of dealing with salesmen and without the commitment to purchase. Users can customize their car and decide not buy it if they don't like it. It's a virtual way for them to visualize the car and the options they selected before actually placing an order for the vehicle.
Solution: An integration between 2-D and 3-D for a Vehicle Configuration Kiosk. At first the user will configure components of the vehicle in a 2-D touchscreen setting. As the user complete configuration, the vehicle will be displayed in a 3-D projection mapping for the user to view changes/additions in a real time setting. With this option, the information is displayed more visually than systematically. The display will have larger images, with visual options to choose from whenever possible. This approach will allow the user to focus a bit more on the aesthetics of their vehicle.
